Henry Golding, the chiseled leading man from “Crazy Rich Asians,” is an adventurous dresser. It might take only a matter of months for rising stars to become marketable fashion plates. “Women are getting $60,000, $80,000 at the Oscars to wear a gown,” says stylist Van Van Alonso, who styles Mahershala Ali, as well as Big Sean and Miguel. Getty ImagesĪs a result, brands are offering male stars - and their stylists - bigger financial incentives to show off their wares at events than ever before. Donald Glover’s scarlet Ferragamo suit matches the carpet.
Now, the race to dress the most dashing male stars of stage and screen is on, as red-carpet risk takers such as Chalamet and Donald Glover move the needle on what’s considered acceptable for men’s evening wear.
For all involved - stars, stylists, designers and brands alike - a prominent men’s carpet mainly means one thing: opportunity.
And as the men’s red carpet heats up, the business of dressing guys for awards shows and movie premieres is starting to sizzle, too. But now that more male stars are embracing fashion, they’re also reaping the benefits of peacocking, such as positive press and potentially higher salaries, as public adoration leads to highly-sought Hollywood and advertising gigs. It wasn’t the first time that Timothée Chalamet had stolen the spotlight from his fashionable female colleagues.įor A-list ladies and their teams, the power of a perfect red-carpet moment, replete with a gorgeous gown and sparkling jewels, is readily apparent. At the Golden Globes earlier this month, a svelte young star turned heads walking the carpet wearing a sleek, black-spangled Louis Vuitton harness with accompanying Cartier jewels.